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Oct 28

Sustainable Mexico 2030: A vision for innovation in tourism by César Daniel González Madruga and Rodolfo Salinas

October 28, 2020 @ 11:40 am - 12:00 pm CST

César Daniel González Madruga and Rodolfo Salinas will present the Sustainable Tourism Strategy 2030 promoted by different sectors of tourism in Mexico, the Government, private initiative and academia come together to promote a new model of sustainable tourism in Mexico.

Rodolfo Salinas

Natoure

César González Madruga

Secretaria de Turismo

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Date:
October 28, 2020
Time:
11:40 am - 12:00 pm CST
Event Category:

Making the difference in adventure travel

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Rodolfo Salinas

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Rodolfo Salinas MsC. CEO and founder of Natoure, was born in La Paz, Bolivia, but he lives in Mexico since 2009. In 2006 he graduated as a Military Industrial Engineer, later he obtained a Master’s Degree in Project Management at the Bolivian Catholic University, as well as another Master’s degree in Sustainable Development Sciences at Monterrey Institute of Technology and Higher Education. 

He has also specializations in Strategic Planning from ITAM and strategic entrepreneurship from Harvard Business School, counts with international certifications for project management by the Project Management Institute in the USA as well as mega project management in the Cabinet Office of the United Kingdom, currently he is a PhD student in the Sustainable Development department at UNAM. Rodolfo is also a prominent climate leader in Latin America at The Climate Reality Project and a socio-environmental leader of the UK’s Active Citizens program for Mexico.

After 12 years of international experience directing large projects in transnational companies in Technology, Cloud Computing, Artificial Intelligence, Banking and Oil & Gas, he decided to give his life a 180 degree turn, and dedicate himself fully to the purpose of his life; In this way, together with Alejandra Rios, they founded natoure.org.

Natoure is a disruptive technological platform that aims to promote social inclusion and conserve biodiversity through sustainable tourism. The vision is to show the beauty of nature through the enriching experiences of others with the ultimate goal of achieving real conservation in protected natural areas from Mexico and Latin America.

In 2019 Natoure was chosen by the World Tourism Organization as one of the 10 Startups with the greatest potential in America and at the moment it works with about 70 communities in Mexico in 20 Natural Protected Areas, it also has the largest digital community in social networks with more than 135,000 followers www.facebook.com/Natoure.org.

Natoure is also a platform for citizen science and advocacy on socio-environmental policies, with the creation of the campaigns #SoyXochimilco (change.org/SoyXochimilco) and Abejas por el Clima (change.org/AbejasPorElClima), it has achieved more than 100 million reactions in Social Networks and accumulating more than half a million citizen signatures as well as the participation of more than a dozen influencers. Natoure currently leads the 2030 Sustainable Tourism Strategy together with SECTUR.

Right now Natoure is finalist at the Innovation Factory Contest by GIZ and Momentum program by BBVA.

César Daniel González Madruga

César Daniel González Madruga. (6 de septiembre de 1984), es político, pacifista, luchador socio-ambiental, promotor de los derechos indígenas, escritor y actualmente funge como director general de ordenamiento turístico sustentable de la SECTUR.

Es licenciado en Ciencias Políticas y Administración Pública por la Universidad Iberoamericana, Maestro en Marketing Digital por la Universidad Rey Juan Carlos en España y Maestro en Gestión Internacional del Turismo por la Universidad The Ostelea, en Barcelona. Fungió como coordinador de asesores en la Secretaría de Turismo de la CDMX (2015-2017). Fue diputado federal en la LXI Legislatura, presidiendo la comisión de Cambio Climático en la que se aprobó la ley General de Cambio climático. Fue diputado en la Asamblea Legislativa del Distrito Federal en la VI Legislatura y presidió la comisión de Turismo (2012-2015). En ese periodo legislativo, propuso la aprobada Ley Ambiental de protección a la Tierra en el Distrito Federal que incluye los derechos de la Naturaleza. También promovió los derechos del peregrino incluidos en un programa de turismo religioso para el gobierno de la Ciudad de México. Fue el responsable de organizar la meditación de los diputados en el pleno de la Asamblea Legislativa del Distrito Federal (ALDF) y de que la salud emocional fuese incluida en la ley de salud de la CDMX. Fue presidente de Parlamentarios de América para el cambio climático de la ONU-Hábitat (2010 – 2012) y vicepresidente de Globe Internacional Capítulo México (2010-2012).

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César Daniel González Madruga

César Daniel González Madruga. (September 6, 1984), is a politician, pacifist, socio-environmental fighter, promoter of indigenous rights, writer and currently serves as general director of sustainable tourism management of SECTUR.

He has a degree in Political Science and Public Administration from the Ibero-American University, a Master in Digital Marketing from the Rey Juan Carlos University in Spain and a Master in International Tourism Management from The Ostelea University, in Barcelona. He served as coordinator of advisers in the CDMX Secretary of Tourism (2015-2017). He was a federal deputy in the LXI Legislature, presiding over the Climate Change commission in which the General Climate Change law was approved. He was a deputy in the Legislative Assembly of the Federal District in the VI Legislature and chaired the Tourism Commission (2012-2015). In that legislative period, he proposed the approved Environmental Law for the protection of the Earth in the Federal District, which includes the rights of Nature. He also promoted the rights of the pilgrim included in a program of religious tourism for the government of Mexico City. He was responsible for organizing the meditation of the deputies in the plenary session of the Legislative Assembly of the Federal District (ALDF) and that emotional health was included in the CDMX health law. He was president of the Parliamentarians of America for climate change of the UN-Habitat (2010 – 2012) and vice president of Globe International Chapter Mexico (2010-2012).

 

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