Adventure - Culture - Nature

ATMEX speakers

september 19 - 21, 2018

COMALa, Colima

Brad Nahill

Plenaria

Elvira Schwanse

Chris Seek

Manuel Rosemberg

Gavin Abreu

Victor Zenteno

Alejandro Bracho

Marú González

Norman Rodea

Plenaria

Mauricio Martínez

Ernesto Rivas

Karla de Lara

Eduardo Yarto

Alicia Mejía

Antonio Pastrana

Lorena Dromundo

Carlos Carsolio

Rafael Sarmiento

Salvador Leal

Ignacio Rivera

Norma López

Bios

Elvira Schwanse

The german architect studied in Kassel University architecture, urbanism and landscaping. Afterwards she worked for the Ecological Constructions Center in the Uniersity and in 2005 she finished her first Masters degree in Energy and Environment.

She came to Mexico in 2004 for a project with the German Cooperation Agency (GIZ), and since 2007 she works as an expert in Latin America and the Caribbean with studies, analysis and new concepts for the public and private sector. She works in sustainable urbanism, livelihood, habita, energy efficiency in buildings, waste management and sustainable products and services.

In 2007 she got her Master's honors degree in the UNAM in México with her project "Potential Plastic Recycling" and in 2008 she won the National Price for Recycling by COPARMEX / SEMARNAT.

She developed the Diploma / Workshop in Sustainable Urbanism in the ZMVM in the Architecture Faculty in UNAM that she dictated from 2008 to 2012.

In 2014 she graduated with honors in as a PHD in Urbanism with the research of polluted areas revitalization in urban spaces.

Architect Elvira is a faculty professor for UNAm, LA Salle University and Universidad del Medio Ambiente. She is currently teaching in the Masters of Sustainable Architecture for La Salle in Oaxaca and the Masters in Sustainable Tourism in the UMA in Valle de Bravo.

Brad Nahill

Brad Nahill is President and Co-Founder of SEE Turtles, a non-profit organization that has generated more than $1 million for turtle conservation and local communities. He has worked in sea turtle conservation, ecotourism, and environmental education for 20 years for a variety of organizations. Brad is co-author of the Worldwide Travel Guide to Sea Turtles, former chair of the Awards Committee of the International Sea Turtle Society, and has authored several book chapters, blogs, and abstracts on turtle conservation and ecotourism, and has presented at major travel conferences and sea turtle symposia. Brad has a BS in Environmental Economics from Penn State University and taught a class on ecotourism at Mount Hood Community College. He has been director of SEE Turtles since its founding and recently became President after the organization became an independent non-profit organization.

Chris Seek

Chris Seek is a sustainable tourism and cultural heritage specialist with over 20 years’ experience assisting conservation organizations, economic development agencies, and tourism organizations to harness the power of the world’s largest industry to support biodiversity conservation, cultural heritage preservation, and the well-being of local residents. Chris is the president and CEO of Solimar International, one of the world’s leading sustainable tourism development firms that has implemented over 135 projects supporting more then 500 destinations and 7,000 small and medium tourism enterprises. Chris is also an expert in linking tourism development and cultural preservation. He is currently assisting UNESCO’s World Heritage Center and National Geographic develop the World Heritage Journeys of Europe sustainable tourism marketing initiative. In this capacity, Chris is helping 34 World Heritage sites across Europe to identify how tourism can support sustainable management of World Heritage destinations and develop an integrated marketing and communication plan for the program. Prior to working in tourism, Chris was as a marketing professional for Fortune 500 clients including Heineken, Perrier, Sony, General Electric, and others. Chris holds a bachelor’s degree in Communications from Wake Forest University and a Master of Business Administration from American University with concentrations in Marketing and Sustainable Destination Management.

Gavin Abreu

Gavin Abreu is an Advisor to FIRA’s CEO. After working at Mexico’s Central Bank (Banco de México) for 8 years, supervising the financial markets and as a portfolio manager of the country’s foreign currency reserves, in the year 2016 he started working at FIRA where he currently leads the finance program for the rural tourism, restaurant and food service industries. He holds a BA in Economics from ITAM and an MBA from the University of California at Berkeley.

Victor Zenteno

One of the founders of Mupcow Communication Studio, Víctor has been a digital marketing strategist over the last 10 years, with more tan 100 web sites, among then Global Compact of the UN Chapter México, Ecoturismo Genuino and more tan 30 clients of social media strategy. Besides that he has been a speaker and facilitator in Eurocentro Nafin, Environmental University (UMA) in Valle de Bravo México and ECOSUR. He has collaborated with clients like the UN, Article 19 and the Market Ready México Group. Social communicator and Chef by passion, Víctor has helped creating communication strategies for more than 19 years in different areas like client service and technical conflict resolution all over México, USA, Europe, Asia and Latin America. He has developed the Walking Tour and Gastronomic Laboratory Tomate Quesillo to improve the ecotourism establishments to preserve and improve his culinary techniques in order to create added value to his customers.

Norman Rodea

38 years old, Systems and Algorithms Engineer – UDLAP Professional expedition and outdoor education guide with 20 years’ experience. Faculty member and consultant for The Environmental University (UMA): Regenerative and Bio-cultural tourism site and product development, Deep Ecology and Outdoor Education. Program Director for Outward Bound Mexico. Designed the based model for the Sustainable Tourism Master Program for The Environmental University (UMA) Certified Instructor for, wilderness first aid ASHI, Adventure Based Counseling and NOM-09-TUR-2012 certification. Chief Route designer on Desafío Discovery 2016 for Discovery Channel. Has worked and studied with more than 15 indigenous groups in Mexico and South America on cosmovision, ancestral knowledge and the culture-environment relation. Developer for several projects on bio-cultural tourism for rural communities and private sector in Mexico and South America, with the highlight project “Ruta Sur Mexico” for SECTUR where he traced a 900 km route running a deep research on social & environmental understanding over the biological corridors of Veracruz, Oaxaca and Chiapas.

Manuel Rosemberg

More than any other academic qualification, Manuel is a passionate traveler, and more specifically a long distance trekker that has taken him to every continent. After having hosted and produced a television show about the unknown natural wonders of Mexico, Manuel decided to facilitate his experience to other travelers. Manuel teamed up with GAIA, an NGO with decades experience of community work, and the Biodiversity Community System in Oaxaca to walk the rural trails of the 9 communities that make up the Copalita River watershed. He studied their gastronomy, traditions, biodiversity, productive systems and unique cultural traits.

Mauricio Martínez

Mauricio is a very new dad with 0.2 years of experience. On the other hand, he has 15 years of experience (and mistakes) co-creating social business models based on the design and development of nature tourism experiences in collaboration with community-based enterprises associated with protected areas with the aim of strengthening the sustainable livelihoods in local communities and transform visitors into agents of change. Mauricio leads La Mano del Mono and promotes the "Market Ready Model", where he has had the fortune to collaborate and learn with more than 150 community businesses, including 14 indigenous groups, and in alliance with managers of 67 protected natural areas. He was recently part of the design team of the Strategic Framework for Sustainable Tourism in Protected Natural Areas and facilitated the co-design of "Experiencias Rarámuri" at the Copper Canyon, recognized as the best cultural experience to diversify the Mexican tourist product in 2018. He loves sharing achievements and failures along the way, likes nature photography, dancing and recently changing diapers :/

Antonio Pastrana

Antonio was born in august 1972. Since his early years he developed an interest for nature with his father, exploring mountains, jungles and deserts and since then he grew with a passion for nature and an interest to preserve Mexico's natural resources. His first camera was a Nikon 8008s that he bought during his time in high school where he studied photography. In the following years photography took his life little by little until in 2013 he coordinated and published his first art book and since then he has published over 35 books for private and public organizations.

Just like he has published and coordinated editorial projects, he has participated in different expositions and has been an advocate for Nature Photography Contests to promote nature photography in our Country through the Mexican Community for Nature Photographers in which he is Treasurer and with the Nikon Company in which he is a spokesman for NPS.

- We need to document and leave a legacy for future generations, that's our commitment with Mother Earth" ·

Ernesto Rivas

Ernesto Rivas is Co-Founder and GM at Altius Events, an innovative marketing agency which creates high-impact content and experiences. His expertise combines on and offline marketing with the highest standards in content and event production. Altius is dedicated to connecting destinations and brands with its target audiences, combining entertaiment with extreme sports, while portraying the best of Mexico’s breathtaking culture, talent and landscape. Among his most notorious events are “Down Puerto Vallarta”, “Downhill Taxco”, “Desafío Arrollador Motocross Freestyle” [“Sweeping Motocross Freestyle Challenge”], “Enruta2” [“En route 2”], “BMX Style” and “Rey del Río” [“King of the River”]. His contents have featured on platforms such as BBC, ESPN, Televisa Networks and Discovery Channel.

Alejandro Bracho

Alejandro “Alex” Bracho is a founder and Director at Makken, a disruptive agency which managed to accomodate all the communication agency services available under one roof, working as separate business units. After 15 years of operations it has become one of the top creative agencies in the country, providing services to many World Class brands through its offices in Mexico and New York City. His genuine interest in Mexico’s cultural and creative scene led him to launch experiences such as Arte Careyes, Anónimo and Liberatum, aimed at promoting the arts while bringing together some of the top minds available: Deepak Chopra, Tawakkol Karman, Hillary Swank, Guillermo Arriaga, Alfonso Cuarón, Carolina Herrera, Michael Nyman and Rosy de Palma are some of the names that have taken part in these events. He now gives form to Makken Cultural Services, which aims to produce content that portrays a positive side of Mexico that could attract new creative minds and audiences.

Karla de Lara

Karla de Lara is an artist, promoter, speaker and proud ambassador to Mexico over the world. One of the most renowned Mexican plastic artists, she is known as the mother of pop-hyperrealism or hyperpop. Some of her most prestigious awards include “The Nations Bienale at Venice” (2018), the “Leonardo DaVinci Award” hosted in Florence, “The International Prize of Nations - Tribute to Tiziano” and the “Gaviota Prize – José Luis Cuevas”. Born in Guadalajara, Jalisco, Karla is a passionate advocate for her country. She served as an ambassador to “Yo Soy Mexicano” [“I am Mexican”] a project lead by Mexico’s Country Brand, aiming to promote pride among her countrymen and international stakeholders. Throughout her interviews and presentations, ranging from Florence to Great Britain, Karla always highlights Mexicans ability to shine through their culture, talent and creativity; she also continuously emphasizes that this values are Mexico’s best weapons when trying to position our country abroad.

Lorena Dromundo

At 27, Lorena Dromundo is already considered a pioneer among Mexico’s female downhill practicioners. She made her first appearance at a competition when she was 12 years old and has never left her bike seat since. Today, Lorena holds the title as a Panamerican Champion and ranks 15 worldwide. Her dream is to climb to the top 5 position. When she is not cycling, she also practices Jet Surf, wakeboard or horseback riding. Lorena loves Mexico, specially when strolling through its astonishing trails. On top of being a high performance athlete and speaker, Lorena is a Communications Science graduate from Universidad Anáhuac and an entrepreneur: she now leads a project aiming to create cycling routes and bike parks across Mexico.

Eduardo Yarto

Current Minister of Tourism of the State of Zacatecas, Eduardo Yarto Aponte has more than 30 years of experience in Tourism, of which the last 20 has specialized in Tourism Congresses, Conventions, Exhibitions, Incentives and Touristic Product Development. As part of its uninterrupted collaboration with industry, Yarto has given more than 100 courses and seminars of meeting tourism throughout the country and other parts in Latin America; he imparts the only course in Meetings Tourism in Mexico that has an international endorsement from an association of the Events Industry Council, and is the author of the books Turismo de Reuniones, Destinos turísticos de reuniones and more than 400 articles in various medias. In addition to being the creator of the events "National Congress of Meetings Tourism", of the Ministry of Tourism, and of the Annual Convention of MPI Chapter Mexico, another highlight is his participation in the creation and positioning of the Incubatour congress, a project that has now established as a brand focused on the generation of products that result in an unforgettable experience for tourists. Under the Incubatour methodology, Eduardo Yarto has imparted the course "Creative Minds" and has advised more than 150 touristic products in various destinations in the country and Latin America.

Alicia Mejía

Entrepreneur and public accountant from the Escuela Bancaria Comercial, with a CMS certification (Certified Meetings Specialist) and a certification for quality and excellence on customer service. 26 year experience on receptive tourism and the development of national products for the promotion of Mexico globally. Since 1991, she has given lectures specialized on tourism in different countries and forums. Since her incorporation to Mexitours with its founder, Jorge Mejía, she has been a key asset to the company, managing to bring in the franchise for Grey Line WorldWide from 2002 to 2010, strengthening the growth of the company. From 2014 to 2017 she was the president of CONEXSTUR, achieving the creation at a federal level of the judicial figure of receptive tour operator. From 2015 to 2017 she participated on the board of AFEET and in 2017 she became the director of FIASEET. She is an active member of CONFETUR and has generated strategic alliances for Mexican states all over the world.

María Eugenia González O'Farril

Actualmente es Coordinadora General del Movimiento Viajemos todos por México, Consejo de Promoción Turística de México - SECTUR Previo a esta responsabilidad, representó durante más de una década como Directora Comercial de las revistas de la Editorial Impresiones Aéreas, destacando las revistas a bordo de Aeroméxico. Su experiencia y conocimiento del mercado, le permitió tener una cartera de clientes institucionales de varios sectores, destacando gobiernos estatales, agencias de publicidad y de medios. Maru, como se le conoce en la industria turística, casada y madre de 3 hijas, forjó su extensa experiencia como representante del gobierno en el sector turístico tanto en México como en el extranjero, enlazando esfuerzos públicos y privados de este crucial sector en el desarrollo del país, lo cual le proporcionó una visión muy especial sobre las implicaciones de una correcta coordinación de innumerables actividades que proyectan y construyen una marca como lo que ahora es México en el mercado turístico mundial. Tuvo a su cargo las Oficinas de Representación de Turismo en Norteamérica y Asia, coordinó el primer Tianguis Turístico con un enfoque de negocios y coordinó la primera Eurobolsa en el país. Instaló los primeros fideicomisos con el sector privado para los destinos de playa. Sus estancias en las oficinas de turismo de Italia y Nueva York coordinando el este de Estados Unidos y Canadá, le permitieron ser una excelente embajadora turística ante los medios y la industria de viajes de esas ciudades.

Carlos Carsolio

Carlos Carsolio es considerado internacionalmente uno de los mejores alpinistas de la historia. Siendo adolescente destacó en la escalada de roca vertical y la apertura de nuevas rutas. En 1996 completó los 14 ochomiles sin tanques de oxígeno, las 14 montañas más altas del planeta, siendo el cuarto en el mundo y el primero en América en lograrlo. Sólo cinco alpinistas han abierto varias rutas en solitario en montañas de 8000 metros, Carlos es uno de ellos. Para compartir las enseñanzas de la montaña, ha impartido más de 1500 conferencias en temas de innovación, liderazgo y trabajo en equipo. Con el lema “la montaña más alta está dentro de ti”®, fundó en 1992 el primer centro de capacitación vivencial en México que ha atendido a más de 75,000 participantes de 500 empresas. En 1996 construyó el Escalódromo más grande de Latinoamérica, de donde han salido varios de los nuevos valores de la escalada en México.
Al retirarse del alpinismo profesional en su momento cumbre, en 1998, evolucionó hacia otras disciplinas.
Como piloto de parapente ha realizado vuelos de más de 200 km en Brasil y participó en la primera edición de la competencia de paralpinismo más dura del mundo, los X-Alps, la travesía de los Alpes.
En 2007 realizó la primera travesía de un continente de océano a océano en parapente sin motor, cruzando México por el eje neovolcánico, un reto de nivel mundial, liderando a un equipo mexicano, en territorio mexicano e inaugurando 50 nuevos despegues sin tirar un solo árbol. Como padre de cinco hijos, consciente de la importancia de la educación temprana, la conservación del medio ambiente y la solidaridad social, se ha dedicado desde 2003 a impulsar nuevas tecnologías. Innovando en la rehabilitación de vivienda marginal y la arquitectura orgánica.
Carlos aplica su creatividad y experiencia en la creación de esculturas monumentales interactivas para parques públicos, diseñadas para que niños, jóvenes y adultos exploren, aprendan, descubran y apliquen actitudes y aptitudes que les permitan elevar su potencial y mejorar su calidad de vida; son diseños vanguardistas que desafían la gravedad y tienen un gran impacto social.
Ha creado los primeros Parques Escultóricos Vivenciales del mundo, que combinan arte monumental, exploración, deportes, y el aprendizaje de matemáticas, física, óptica, acústica, biología, hidráulica, entre otros. La esencia de su arte, Carsolio la resume en: “La Escultura Eres Tú”.
Carlos piensa que esculpir es lo que más le recuerda la escalada de nuevas rutas, es la continuación de una pasión que inicio cuando siendo niño, a los 11 años, creaba piñatas escultóricas para financiar sus aventuras. Ingeniero Civil, ha recibido premios en muchos campos como ecología, mérito editorial, el Nacional del deporte, y deportista del siglo XX, así como reconocimientos internacionales. Ha producido más de 50 documentales de alpinismo para la televisión europea y en México.

Rafael Sarmiento

Current Vice-Minister of Planning and Tourism Development of Durango, he has a Bachelor's Degree in Tourism Business Administration from the Autonomous University of Guadalajara, and has a Master's Degree in Public Management applied by the ITESM.
Professional Experience: Managing Director and Founder in Otinapa Sierra Camps Durango, President of the Association of Tour Operators of Durango (DTOUR), Director and member of the CANACO, Consultant Adviser for the environment development in SEMARNAT Durango, served as a Private Secretary of the Director of Tourism of the State of Durango, he was Deputy General Director and Travel Partner Orba in Guadalajara, Jalisco, was General Manager of Villas Mama Chuy in San Juan Cosalá, Jalisco and Manager of La Muca Carolina Restaurant in Guadalajara Jalisco

Ignacio Rivera

Ignacio Rivera Rodríguez, actualmente funge como Coordinador Regional de la zona Centro Occidente de la FND, cuenta con una Maestría en Economía Agrícola y Aplicada por la Universidad de Wisconsin en EUA y es egresado como Ingeniero Agrónomo por la UdeG, también cuenta con diplomados en desarrollo rural, finanzas, administración y políticas públicas. Se ha desempeñado como Profesor Investigador en la UdeG desde 1981, así como Subsecretario de Desarrollo Rural de la SAGARPA (2009-2012), y a nivel internacional se desempeñó como Coordinador Subregional de la Organización para la Alimentación y la Agricultura de las Naciones Unidas, FAO para Mesoamérica de 2013 a 2015.

Norma López

Degree in Tourism, graduated from the Higher School of Tourism, IPN. She studied the Master in Destination Management at the Anahuac University. She has 17 years of experience in the areas such as strategic planning, business development, consultancy and project evaluation. She has participated in Technical Advisory and International Cooperation programs in tourism with countries in Latin America. She currently provides advice to small and medium businessmen of the tourism sector for business plans; evaluates the feasibility and level of risk of the projects; and participates as a market specialist in Tourism Development Programs for states and municipalities.

Salvador Leal

Salvador Leal holds a bachelor's degree in Economics from the Autonomous Technological Institute of México (ITAM), a master's degree in Public Administration and Public Policy at the Graduate School of Public Administration and Public Policy (EGAP) from the Tecnológico de Monterrey and has studied a Ph.D. in Economics from the National Autonomous University of México (UNAM). In his professional career of more than 15 years he has worked in the private and public sector, particularly in the financial field in Development Banking within Financiera Rural, a development agency of the Mexican government in charge of the agricultural, rural, forestry and fishing sector, and the National Bank of Foreign Trade, Bancomext. He currently serves as the Chief of Staff of the Mexican Secretary of Tourism and is in charge of attraction of investment and financing of the same ministry.

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