FAMs: The Magic of Collaboration
The name “Familiarization Trip” or better known as FAM absolutely cannot transmit the importance this tool has for a destination. On the contrary, it’s an arid and impersonal term which perfectly describes the goal of those who organize it: take, as if shepherding a flock, as many travel agents as you can, to the most places, in the shortest possible time. Many people cringe when they hear the word FAM.
Mexico’s future relies on the Adventure and Nature Travel Industry.
Among all the things that we need to solve in our country, there’s the issue of many communities marginalization and the terribly accelerated environment deterioration that our ecosystem is suffering. However, there is hope because the Adventure and Nature Tourism Industry, if is carried out in a responsible way, may help to tackle this problems.
