FAMs: The Magic of Collaboration

The name “Familiarization Trip” or better known as FAM absolutely cannot transmit the importance this tool has for a destination. On the contrary, it’s an arid and impersonal term which perfectly describes the goal of those who organize it: take, as if shepherding a flock, as many travel agents as you can, to the most places, in the shortest possible time. Many people cringe when they hear the word FAM.