ATMEX 10th Anniversary: A Decade Promoting and Strengthening the Adventure and Nature Industry in Mexico
We are celebrating 10 years, wow!
In November 2009, during the administration of President Calderón, his Secretary of Tourism, Rodolfo Elizondo Torres, saw a certain adventure traveler and businessman who had recently disembarked from the Hurtigruten, a Norwegian ship, in which he had just carried out the World Adventure Tourism Summit in the majestic fjords of that country, enter his office. About 450 people attended this event, all delegates from different countries of the world, with a common goal, to strengthen and professionalize adventure tourism on the planet.
