Create new business opportunities for your company or project. Participate in one-on-one meetings with tourism operators, buyers and the specialized media.



Develop new relationships with experts and professionals in adventure and nature tourism and increase your personal and professional contact networks. in our virtual networking spaces.

Plenary Conferences

Plenary Conferences

Learn about the visions, opportunities and trends in the industry through conferences with tourism and adventure experts from Mexico and abroad.



Share your experience with other industry players through different spaces on our virtual platform. Contribute to the growth and recovery of adventure and nature tourism.



Discover new destinations and experiences with scheduled visits and access to exclusive material of the best adventure and nature destinations in Mexico.



Learn and develop your professional and personal skills through our academic program with courses and workshops taught by experts and partner organizations.

Plan B: Re-imagining Tourism

Join Plan B of the tourism industry where adventure and nature play an essential role in regenerating the social fabric, boosting local economies and conserving natural resources.

Featured Speakers

Host Destination


Loreto is the first capital of the Californias. A magical town nestled between the arid desert and the Gulf of California.

Surrounded by incredible landscapes and unparalleled nature, it has the visit of various marine species, among which the imposing blue whale stands out.

Its warm and friendly people will make your experience a memory for a lifetime.


Professional Visitors

Participate in this important event and take advantage of the opportunity to showcase your adventure travel products amongst international buyers and media (mostly from North America) who will gather in a 100% virtual ATMEX from October 25th-28th, 2020. 

Professional Visitors

Join Mexico's Adventure


Discover Mexico's Adventure Destinations

National and International Buyers

Are you an outbound tour operator or a travel advisor based ideally in North America and with a strong interest in Mexico´s adventure travel products.

Apply to participate as a buyer in the 8th edition of ATMEX which will be 100% virtual from October 25th – 28th, having Loreto, Baja California as our host destination.

National and International Media

If you are a media specialized in adventure travel based based ideally in North America and with a strong interest in Mexico´s adventure travel products, you will be able to apply to participate as media in the 8th edition of ATMEX which will be 100% virtual from October 25th – 28th, having Loreto, Baja California as our host destination.



Join Mexico's Adventure

Learn more about Mexico's Adventure Travel Industry

Students and Teachers

Participate in ATMEX 2020 in its virtual format and take the opportunity to make your products known to both national and international buyers and media (mainly from North America) who will meet at ATMEX virtual 2020 from October 25-28.

Contact us

Get in touch with the ATMEX team

Contact Us

Natalia Bayona

Director of the Innovation, Digital Transformation and Investments Department World Tourism Organization (UNWTO)

Natalia Bayona leads the innovation, digital transformation and investments strategy of the World Tourism Organization (UNWTO), the United Nations specialized agency for the promotion of responsible, sustainable and accessible tourism worldwide.

With a diverse background on politics, destination management and business, she has become the first innovation director at UNWTO and has introduced entrepreneurship as key factor for tourism and development. Her work consists on identifying the most disruptive startups and investment projects and matching them with Member States and leading corporations. As an advocate of youth and technology, she seeks to make entrepreneurs grow for a promising future in all regions.

For 2 and a half years, Natalia has developed 7 UNWTO Startup Competitions and 4 Innovation Challenges, including the Healing Solutions for Tourism edition, with outcomes such as more than 45 million Euros in support for entrepreneurs and pilots for safe travel. Moreover, she has designed the Tourism Tech Adventures innovation forums and co-created the UNWTO Tourism Online Academy for advancing skill development in the sector in collaboration with the most pretigious universities. She has also opened the Multilateral Investment Cooperation area for tourism and is currently working on high-impact projects to #RestartTourism.

Natalia graduated in Government and International Relations from Universidad Externado de Colombia and holds an Executive MBA from the IE Business School. Nowadays, she is part of the World Economic Forum network as a European Digital Leader and is an Eisenhower Fellow as the first Colombian on the Women Leadership Program for creating the first Tourism for Tomorrow Alliance Fund: a high-level network focused on joining public-private efforts for high-impact investments in digital education and innovation for tourism’s sustainable development and post Covid-19 recovery.

In 2017, she served as the Vice President of International Development for the Spain Startup – South Summit and organized the first South Summit Pacific Alliance, connecting the main stakeholders of the entrepreneurship ecosystem of Colombia, Chile, Mexico and Peru.

Having worked in ProColombia for ten years, she has lived in six countries where has developed strategies to boost exports, foreign investment and tourism for Colombia. Her career started in 2006 as part of the team that created the first international tourism campaign for Colombia: “Colombia, the risk is wanting to stay”, which sought to change the image of the country abroad. The successful execution of this campaign in more than 15 countries was possible thanks to her work.

Chris Seek

Chris Seek is a sustainable tourism and marketing specialist with over 20 years’ experience assisting tourism, conservation, and development organizations, harness the power of sustainable tourism to support biodiversity conservation, cultural heritage preservation, and the well-being of local residents.

Chris is the CEO of Solimar International, one of the world’s leading sustainable tourism development firms that has implemented over 135 projects totaling $25 million in grants and contracts. Chris is also an executive in residence and assistant tourism professor at George Washington University and owns the Inn & Tavern at Meander, a bed and breakfast in Virginia.

Shaun Whitley

Shaun brings more than two decades of sales & marketing success in travel, B2B and B2C media.

Fortunate to have grown up in the travel industry, Shaun was exposed early in life to the world of travel by his late father, Bob Whitley, past president of the United States Tour Operators Association.

Throughout the course of his life, Shaun has developed deep and trusted relationships in the leisure travel industry, an in-depth knowledge of the travel agent distribution channel and is a specialist in consumer travel sales & marketing.  

Shaun has held executive positions at many trade and consumer media brands including TravAlliancemedia (formally known as Performance Media Group), SAVEUR, AFAR and Condé Nast Traveler. In late 2013, Shaun returned to B2B by co-founding Travel Relations, a B2B Travel Technology & Media Company. He resides in Colorado.

Enrique Martinez Marin

President SEGITTUR (present).

Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnología Turísticas, S.A.M.P. (SEGITTUR), dependent on the Ministry of Industry, Commerce, and Tourism.

Attached to the Secretary of State for Tourism, it is responsible for promoting innovation (R + D + i) in the Spanish tourism sector.

Graduate in Political Science and Sociology from the Complutense University of Madrid, Master in Public Management (Higher Center for Studies in Management, Analysis, and Evaluation of the UCM). University Master’s Degree in Leadership and Public Management (UIMP-INAP), an expert in Policy Evaluation and Quality of Services (National Evaluation Agency – UCM) and Diploma in “New forms of leadership and political transformation.

Sarah Miginiac

Sarah Miginiac joined leading small group adventure operator, G Adventures, 15 years ago in 2005 as a Chief Experience Officer (tour guide) leading groups throughout South America.

In 2007, Sarah moved into a management role, leading the team in the region’s largest office, located in Lima, Peru. With her extensive knowledge and experience in the region, she quickly took on management of operations for Peru in 2010, and became General Manager for South America in 2012.

In 2018, Sarah added operations for Central America to her role becoming the General Manager for Latin America, where she oversees the operations of more than 200 different tour itineraries that G Adventures runs in 19 countries.

G Adventures is a social enterprise as much as a small group travel company. G Adventures has been pioneers of community tourism since the day they first headed out into the world 30 years ago. What does that mean? That all G Adventure tours, created by building meaningful relationships with local communities, directly benefit the people and places visited.

Hassen Salum

A little over a decade ago, not knowing what I was getting into, I took a job as a photographer at a Los Cabos tour company. From that moment I fell in love with the photo and began to study it passionately.

My career as a photographer has always had a documentary approach, and has undergone various transformations, by chance of fate, from souvenirs to portraits, then weddings, products, commercial, and finally to international adventure tourism and video for 6 years. With the practice of these and other styles I have developed not only a very personal vision for telling stories through my images, but also one or two life lessons inspired by the challenges and joys of being a storyteller.

Alexa Pauls

Teacher in Anthropology and History from the University of Berlin in her native Germany. 

She has experience in different parts of tourism in Mexico since 1999, she worked as a rafting guide, partner of an adventure tourism company, coordinator of INAH cultural excursions, and specialized guidance for the Secretary of Foreign Relations, embassies, and cultural institutions, as well as a quality manager of a luxury hotel.

She has collaborated as coordinator in events such as the Paragliding World Championship, the Ollin Kan World Music Festival, and the Walter Reuter Journalism Award, building international networks and making the process of intercultural understanding. He currently directs the Sustainable Tourism area of the University of the Environment (UMA).

Randy Durband

Chief Executive Officer of the Global Sustainable Tourism Council (GSTC), the UN-supported NGO that establishes and manages global baseline standards for sustainability in travel and tourism.

The GSTC Criteria include guidelines for minimizing negative environmental, cultural, and social impacts while maximizing travel and tourism as a force for good.

He brings a unique blend of skills and experience based on two career paths he has taken in travel and tourism – twenty-four years in senior leadership positions with major tour operators, including as President of Travcoa, INTRAV, and Clipper Cruise Lines, (brands within TUI Group), and Executive Vice President of Tauck World Discovery. His second career — of ten years and counting — began with economic development projects through tourism in developing countries in Asia and South America relating to emerging destinations including CBT and rural tourism, with UNESCO and ILO. He joined GSTC in 2012 and became CEO in February 2014.

Mr. Durband is a frequent speaker on sustainable tourism, he has served on many tourism boards in Europe, North America, and Asia; and on sustainable tourism, awards judging panels including the WTTC Tourism for Tomorrow Awards, UN Environment Inspire Awards, and the PATA Gold Awards.

York Hovest

York Hovest, born 1978 in Germany, internationally successful photographer, lives in Munich and works all over the world. Touched by a personal meeting with the Dalai Lama in 2011 and inspired by his moving words, he turns his back on fashion photography and embarks on the most adventurous journey of his life, which takes him to Tibet.

In 2014, the accompanying bestseller illustrated book “100 Days of Tibet” will be published under the patronage of National Geographic.

After the resounding success of the first book, the second illustrated book “100 Days of Amazonia” will be published in 2016. For this York Hovest went into the partly still untouched depths of the rainforest area at the legendary Amazon. 

After several successful lecture tours throughout Germany, the Munich native is now devoting himself to his third and largest project to date. 

The oceans of our world. On the search for the “heroes of the seas” York accompanies scientists, visionaries and forward thinkers whose innovative and sustainable solutions could be a guideline for us to save the oceans. The overarching goal is to raise awareness and provide critical insight into topics that ultimately concern everyone.

Maria Ugarte

Lawyer, founder of the first citizen observatory on environmental care in Bahía de la Paz BCS, with the mission of stopping illegal fishing and publicizing current regulations through cooperation between civil society, authorities and government orders involved in fishing activities and exploitation of Protected Natural Areas (ANP).

In 2015, the publication in the DOF achieved the specific prohibition of the use of hawaiians together with an air compressor, better known as hookah, for scale fishing within the NOM -064SAG / PESC / SEMARNAT-2013 for all waters of the coastlines of the Mexican Republic.

Co-founder of the initiative Parallel28 which, through the campaign “Se Buscan Héroes“, raises resources to strengthen watch within the ANPs of the Gulf of California.

Rafael Gallo Palomo

Rafael Gallo is a visionary adventurer, whitewater paddling explorer, conservationist, and sustainable tourism advocate who has led by example for more than 35 years. He is the president and co-founder of Rios Tropicales, a whitewater rafting and adventure tour company in Costa Rica. 

He is president of the Costa Rica Sports Association for Adventure and Paddling and Honorary President and Co-Founder of the International Rafting Federation. Rafael has served many adventure and environmental organizations worldwide. He was inducted into the International Whitewater Hall of Fame and the Explorer’s Club of New York.

Rafael pioneered combining conservation with adventure trips through Rios Tropicales, the Rios Tropicales Foundation, and the Rios Tropicales private rainforest reserve. He led the effort to protect Costa Rica’s rivers and prevent a hydroelectric dam on the famous Pacuare River, named one of the world’s most scenic rivers by National Geographic. The Rios Tropicales rainforest reserve is the largest private reserve in the Pacuare region, protecting almost 2,500 acres of primary and secondary rainforest. Together with visitors, the community, and students, Rios Tropicales has planted nearly 31,000 native trees in the reserve, mitigating over 17,580 tons of carbon annually. The Rios Tropicales rainforest reserve and ecolodge sit in a now flourishing biological corridor with the return of big cats like ocelots and jaguars, along with endangered Great Green Macaws, thanks to Rafael’s leadership to stop illegal hunting. An international collaboration project with the nearby village of El Tigre and the Kingdom of Bhutan promoted community sustainability and conservation with adventure tourism development.

Always ready to take conservation and tourism even further, Rafael created the world’s first certified carbon neutral sporting event with the 2011 IRF World Rafting Championship in Costa Rica, thanks to a large-scale tree-planting campaign. He also led efforts to make the 2015 Latin American Congress for Private Conservation and the 2016 Adventure Travel World Summit to be carbon-neutral events.

Rafael’s many distinctions include the National Geographic Ashoka’s Changemakers Geotourism Award, the Esther Sanborn Environmental Excellence Award by America Outdoors, The International Ecotourism Society’s Innovation Leadership in Sustainable Tourism Award, and the Pioneers for Prosperity Award. The Costa Rica National Alliance for Rivers and Watersheds named its bi-annual environmental award after him: the Rafael Gallo Palomo Award. He is an international speaker who has presented at top environmental and biodiversity conferences around the globe.

Jorge Zavala

The host of the QuieroAprenderA channel on Facebook Live where he has more than 200 hours of interviews on Tourism, Innovation, Wine, Education, and Entrepreneurship focused on business reinvention in the era of COVID19.

Jorge is an entrepreneur who has launched more than 10 technology companies in Mexico and the United States focused on the innovative solution of problems such as water distribution in Mexican cities, the development of educational materials, and strategies for professional development and marketing tools for entrepreneurs.

Professor of the Master of Innovation and New Business at the Universidad Panamericana in Guadalajara, Jalisco.

The promoter of the change of mentality of professionals under the concept “The minimum mentality to be successful innovating”, a topic that he has given in a large number of conferences to companies, professionals, and entrepreneurs to develop their ability to innovate.

The last 15 years of his life he has lived in Silicon Valley, about which he published the book “Think like Silicon Valley being anywhere” 

Santiago Pando

Filmmaker and contents of consciousness on nature in all its expressions, and ancestral roots in all its manifestations. Our first film is called Believing is Creating, and the last is Escaping.

For almost 20 years I have been hiking in the forest where I live, the desert of the lions. Those walks transformed my whole life. Recently, we discovered that in Japan this practice is called forest baths. It is a public policy that has helped them reduce the stress levels of the population, and heal many other diseases. It is already recognized as a forest medicine and is attracting visitors from around the world. Today, several countries like Spain, Great Britain, the United States among others, have followed in the footsteps of Japan. Mexico can be too. We have everything to do it.

Virginia Messina

Virginia Messina joined WTTC as Chief of Staff in February 2013, responsible for driving the implementation of the three-year strategic plan. She also served as Secretariat for the Global Travel Association Coalition to align the key Travel & Tourism organisations to ensure the sector speaks with ‘One Voice’

Prior to joining WTTC, she spent 10 years working for the Mexican Government of which the last three years she was Chief of Cabinet and Head of International Affairs at the Ministry of Tourism.

Virginia was instrumental in the creation of the National Agreement of Tourism which aligned the public and private sectors in Mexico. In 2012, under Mexico’s G20 Presidency, she led the process for the meeting of the Tourism Ministers of the G20 countries in which tourism was recognised and included for the first time in the G20 Leaders’ Declaration. Virginia was appointed WTTC Director of Government Affairs in January 2018 and promoted to Managing Director in 2019.

Rodolfo Salinas

Rodolfo Salinas MsC. CEO and founder of Natoure, was born in La Paz, Bolivia, but he lives in Mexico since 2009. In 2006 he graduated as a Military Industrial Engineer, later he obtained a Master’s Degree in Project Management at the Bolivian Catholic University, as well as another Master’s degree in Sustainable Development Sciences at Monterrey Institute of Technology and Higher Education. 

He has also specializations in Strategic Planning from ITAM and strategic entrepreneurship from Harvard Business School, counts with international certifications for project management by the Project Management Institute in the USA as well as mega project management in the Cabinet Office of the United Kingdom, currently he is a PhD student in the Sustainable Development department at UNAM. Rodolfo is also a prominent climate leader in Latin America at The Climate Reality Project and a socio-environmental leader of the UK’s Active Citizens program for Mexico.

After 12 years of international experience directing large projects in transnational companies in Technology, Cloud Computing, Artificial Intelligence, Banking and Oil & Gas, he decided to give his life a 180 degree turn, and dedicate himself fully to the purpose of his life; In this way, together with Alejandra Rios, they founded

Natoure is a disruptive technological platform that aims to promote social inclusion and conserve biodiversity through sustainable tourism. The vision is to show the beauty of nature through the enriching experiences of others with the ultimate goal of achieving real conservation in protected natural areas from Mexico and Latin America.

In 2019 Natoure was chosen by the World Tourism Organization as one of the 10 Startups with the greatest potential in America and at the moment it works with about 70 communities in Mexico in 20 Natural Protected Areas, it also has the largest digital community in social networks with more than 135,000 followers

Natoure is also a platform for citizen science and advocacy on socio-environmental policies, with the creation of the campaigns #SoyXochimilco ( and Abejas por el Clima (, it has achieved more than 100 million reactions in Social Networks and accumulating more than half a million citizen signatures as well as the participation of more than a dozen influencers. Natoure currently leads the 2030 Sustainable Tourism Strategy together with SECTUR.

Right now Natoure is finalist at the Innovation Factory Contest by GIZ and Momentum program by BBVA.

Rob Holmes

Rob is the Founder & Chief Strategist of GLP Films, an award-winning content marketing agency dedicated to authentic storytelling and ROI-based distribution campaigns for the travel and sustainability industry. Since 2008, GLP’s work has spanned five continents and 40+ countries, creating 200+ short-films. 

GLP specializes in digital content strategy, award-winning authentic storytelling, brand positioning, stakeholder development and media distribution campaigns. Rob has most recently spearheaded the new video series campaign, #TourismStrong, to celebrate the resilience and adaptability of the travel industry amidst the COVID-19 global pandemic.

In line with his dedication to sustainable tourism, Rob has a B.A. degree in Wildlife Management and Conservation Biology, and an M.B.A. in International Business, Marketing and Environmental Management. Rob often speaks on sustainable tourism, ROI of storytelling, brand marketing and content marketing at leading industry events such as WTM London, ITB Berlin, PATA, WTTC and more.
Connect with Rob Holmes: Website | Linkedin | Instagram

Alejandra Torres

Ale is a graduate of the Communication and Digital Media career at Tec de Mty with an emphasis in marketing strategies at the University of Barcelona.

She has worked on innovation projects with Grupo Pepsico, as coordinator of major events at the Tecnológico de Monterrey and as a facilitator in team-building workshop for companies in Monterrey. Some of them are Cemex, Oxxo, Ipade etc.

She was also a Creative Coordinator at Makken Centro Creativo where she created great brand experiences and advertising campaigns for Coca-Cola, Nestlé, Grupo Modelo, Mattel, Old Navy, Beam Suntory, among others.

Now she uses all her creative tools and dynamism to make the events in Fuckup Nights the best experience for attendees. She is also leading the chapter in Mexico City.

Mauricio Morales Contel

General Director of Expediciones México Verde, a leading adventure tourism company with 30 years of experience in the field.

Lecturer in different international forums in the business and academic field of the tourism industry.

He has collaborated in the development of ecotourism and adventure tourism concepts in destinations such as Chiapas, Veracruz, Baja California, and San Luis Potosí.

President Advisor of PRONATURA VERACRUZ

Founding member of AMTAVE

Founding Partner, President COETA Council of Alternative Tourism Companies, A.C

Victor Zenteno

I am a chef of the Slow Food Cooks Alliance, after working for more than 10 years in my own digital marketing and advertising company, 4 years ago, I moved to San Cristóbal to develop Tomate Quesillo, Laboratory of Gastronomic Experiences. 

In it, we have created our culinary tours and traditional Mexican food experiences, cultural and food immersions that fulfill our fundamental purpose: To recover, protect and promote the use of traditional ingredients of our country. I have also participated as a speaker and workshopper with the Eurocentro Nafin, the Universidad del Medio Ambiente and others. Currently, I also collaborate with the Danau Girang Field Centre, Animal Protection and Biodiversity Center in Borneo, Malaysia.

Claudia Lorena Peralta Antiga

I am an Adventuress who works for the inclusion of people with disabilities in tourism, especially in inclusive adventure tourism …

Currently, I am the director of the Ibero-American Journal of Inclusive Tourism, President of the Ibero-American Observatory of Inclusive Tourism, I am Director of the Latin American Diploma of Inclusive Tourism, I have been a guide of inclusive camps for 25 years. I love camping and all outdoor activities. My hobby is traveling and learning more about inclusion …

Gerardo Ibarra

Nacido en Torreón Coahuila, México en 1988. Ingeniero Industrial por la Universidad Iberoamericana, certificado como Instructor de Desarrollo por la Richmond Vale Academy en San Vicente y las Granadinas, estudiante de la maestría en Turismo Sostenible en la Universidad del Medio Ambiente.

Consultor y conferencista en temas de turismo sostenible, impacto socioambiental y emprendimiento social. Experiencia de trabajo en África, Sudamérica y México. Socio Fundador y director estratégico de Ruta Origen.

Colaborador en ATMEX, Experiencias Genuinas y Director Operativo de Dopamina.Travel

Fernando Arrangoiz

With a degree in Communication Sciences from the Universidad Anáhuac and postgraduate studies in Social Responsibility, Marketing, Advertising and Behavior of Consumer Psychology, Fernando served as head of the market intelligence area for the Foot Cone & Belding agency, and more Later, he worked at Televisa in the area of ​​production of special and sporting events.

He headed the Commercial department for Editorial Televisa, in charge of lifestyle and luxury magazines such as Esquire, Harper’s Bazaar, Marie Claire, Caras, Poder y Negocios, among others.

Finally, his specialization of more than 11 years in the luxury commercial market, led him to Robb Report Mexico as co-founder and Publisher. He is currently the founder and CEO of Wokii.

Norma Beatriz García Gordillo

Former Diplomat as Trade Commissioner for Hong Kong and China. With university education on International Relations and History, experience on international trade and foreign investment promotion. Currently Hotelier, restaurateur and Loreto’s Tourism Board Director for three years.

Gerardo Camarena Pastelin

With 25 years of experience in the national and international insurance industry, he has been invited to participate as a speaker in various adventure and nature tourism forums to discuss the challenges that this sector faces in terms of insurance. Advisor and founding partner of CPA – Inssur.

Elena Del Palacio

A lot of people don’t like the road, but it is as natural to me as breathing” – Bob Dylan

Elena is an avid reader, traveler, fan of cats and mezcal, born in Durango México.

 She has led several projects on Destination Development, Branding, Media and Marketing Campaigns for several destinations in Mexico and the rest of the world, as well as brands like Palace Resorts, Posadas, Explorean, Aeroméxico, Cruise and Maritime Voyages, among others. She was Brand Manager and Agencies Management Director for the Mexico Tourism Board, leading marketing efforts in North America. From 2014 to 2016 she was LATAM Project Manager for the Adventure Travel Trade Association (ATTA).

She was also Marketing Director for Fitch & Associates. She is currently the Executive Director of Experiencias Genuinas and Communications Director for ATMEX as well as the Founder and CEO of Atypic Marketing, a Communications, Media and Production agency based in Mexico City.

She holds a BA in Communications from Tec de Monterrey with majors in Audiovisual Production and Marketing, with postgraduate degrees in Consumer Psychology, Digital Marketing and Cinema.

Ernesto Herrera Guerra

Ernesto Herrera has been the CEO of Reforestamos México since 2002. He studied industrial engineering at the Universidad Iberoamericana and completed a master’s degree in Environmental Administration at the University of Waikato in New Zealand.

He currently chairs the Mesoamerican Committee of members of the International Union for the Conservation of Nature (IUCN) and participates in the Steering Committee of the Aspen Network of Entrepreneurs for Development (ANDE) in its Central America and Mexico chapter. Ernesto is interested in strengthening the entrepreneurship and investment ecosystem to develop nature-based solutions. Ernesto is convinced that forests have the potential to play a role in providing solutions for the physical and mental health of the population, increasingly stressed and confined to urban spaces, which are highly vulnerable to pandemics and economic crises.

Adriana Prieto

Internacionalista por la IBERO.
Maestría en Administración y Emprendimiento Social en la Universidad ORT.
Especialidad en Ética y Sociedad en la ORT.
Diplomado en Economía Circular en la Universidad del Medio Ambiente.

Actualmente es Gerente de Desarrollo Sostenible en Aeromexico desde el 2016.
Ha sido voluntaria desde hace 10 años y lo considera un estilo de vida.
Consejera de la Fundación El Buen Socio A.C
Consejera de la Fundación América Solidaria A.C
Integrante del proyecto, para que nadie quede con hambre durante la contingencia COVID 19.

Ernesto Israel Popoca Arellano

My name is Israel Popoca, I live in Loreto, Baja California Sur, Mexico. The years that I work in the Loreto Bay National Park are twelve and in the current position I have two years.

I studied Oceanology and a master’s degree in Coastal Resource Management. I am forty one years old, All my life I like to be in contact with the water and the sea, so I made the purpose of working to take care of the sea and the natural resources of which we live. Working in the Loreto Bay National Park has been a dream come true. What fascinates me most about my work are the results of caring for nature in the company of local communities, including tourist activities.

Irma González López

Marine Biologist, with postgraduate studies in Marine Sciences and Leadership, and with a specialty in Public Policies, she has been Director of Tourism and Environment in the City of La Paz, Director of Sectorial Programs of Conagua and currently works in the Commission of Natural Areas Protected. He has extensive experience in Conservation and Management. Under his direction, the Parque de Espíritu Santo obtained the IUCN Green List Recognition for its excellent management.

Carlos Godínez

He has a Degree on Veterinary Medicine and a Master of Science Degree in Animal Biology, both from UNAM. He has a diploma in Management of Marine Protected Areas from the Faculty of Marine Sciences of the UABC.

He has ventured into teaching and educational communication and has directed 8 Bachelor’s and Master’s theses in different areas of wildlife management.

Throughout his professional life he has attended various academic sessions and Natural Protected Areas managers meetings held in Tallinn, and on the Island of Hiiuma, in Estonia; in Honolulu, Hawaii, in Marseille, France, in the Galapagos Islands in Ecuador and in various states of our country.
He has participated in 9 scientific publications, in 6 book chapters, and has attended 17 conferences as a speaker, inside and outside the country. To date, he has received 17 recognitions and awards for his work.
Since 1999, he has been a public official in the National Commission of Natural Protected Areas, being in charge of different areas in the Baja California peninsula. Since 2014 he has been Director of the Cabo Pulmo National Park and since September 2019 he also works as Head of the Office of the Flora and Fauna Protection Area “Cabo San Lucas”. He has participated in the design, justification and management of two Natural Protected Areas in the Midriff Region of the Gulf of California, and in the development of 4 Management Plans.

Edith Carrillo

Edith Carrillo, amante de la naturaleza y la colaboración armoniosa con la misma. Quien decidió mudarse a la Paz Baja California Sur para estar más en contacto con los ecosistemas marinos y los paisajes del desierto.

Actualmente colabora con una organización comprometida con el medio ambiente y el desarrollo de las comunidades rurales, a través del fortalecimiento de sus capacidades en el ramo turístico. Coordinadora del proyecto en economías sustentables dentro de RED de turismo sustentable y desarrollo social A.C. Organización con más de 10 años de experiencia en el sector turístico en la Península de Baja California Sur y estados aledaños.

Asimismo, Edith desde hace trece años, ha sido participe del desarrollo de comunidades turísticas en proyectos que van desde centros de ecoturismo en Chiapas, Jalisco, Colima y Michoacan, proyectos de eco-tecnologías en Jalisco, Capacitación en UMAS en las costas de Colima y Jalisco hasta, reestructuración de empresas en Veracruz, por mencionar algunas. Ha sumado sus esfuerzos como asesor técnico de la Comisión nacional forestal (CONAFOR). y en la actualidad se ha integrado como asesora en el padrón de desarrolladoras de capacidades empresariales del sistema (PADCE) del sistema emprendedor.

En su tiempo libre adora ir de campamento y reconectarse con la naturaleza, así como hacer ciclismo de montaña y trekking.

° Técnica en Informática

° Técnica en Turismo Alternativo

° Licenciada en turismo con enfoque en Desarrollo Comunitario

° Especialista en ciencias del ambiente Gestión y sustentabilidad


Raul Florentino Jaramillo Esparza Farias

 Master in Organizational Development and Bachelor of Tourism Resource Management.

Ten years of experience in private initiative as manager of premium brands, in brands such as Volkswagen, Volvo, Audi, Ford, Peugeot.

Teacher at the University of Guanajuato for 10 years with subjects such as Nature Tourism, Tourist Guide, certification of tourism companies, among others.

Founder and director of Alternative Tourism In Guanajuato local DMC focused on nature tourism with products such as Hiking, Rappel, Horseback Riding, Cycling, ATVs and Flight in Glogo, ruled according to NOM-011-TUR-2002, accredited in the Biosphere Responsible Tourism programs , (international), Moderniza (national), NMX-AA-133-SCFI-2013 Sustainable Ecotourism (National), Rural Tourism Company (State)

Federal Guide according to NOM-08-TUR-2001 and NOM-09-TUR-2001.

Founding partner and consultant of Turismo En Marcha Consultants specialized in projects focused on nature tourism.

Founder and president of Tourism of Nature and Adventure of Guanajuato AC. ATNAG, an association that integrates and represents the main nature and adventure operators in the state.

Milène Hayaux Du Tilly

I was born in Mexico City. Graduated as Urban Planning Architect from the Ibero-American University and I am undergoing my certificate as Ecosystem Restoration Designer.

As a businesswoman and consultant in Housing Development, I participated in roundtables and Housing Committees representing COPARMEX Edo Mex before CONAVI until 2009. From 2009-2014 I lived in the Netherlands working in organic farming. In 2015 I moved to London UK to take up the position as executive director at The Mexican Chamber of Commerce in Great Britain MexCC and remain and member of the board of directors.

In addition, I am part of the team in charge of the “Wootton Fields Northampton Nature Reserve Restoration Project”, under the support of Gaia Education and Ecosystem Restoration Camps.

I participate and collaborate in various roundtables and workshops with communities or organizations in favor of nature and environment restoration and conservation.

Since I was a child I learned to live respecting nature. I have a special affection for the municipality of Guerrero, Coahuila where I also learned about holistic livestock raising and grazing, sustainable hunting, environmental conservation, and the value of water and nature retribution. 

My favorite hobbies are many, creating with my hands, being in nature, cooking with products of my harvest, and sharing it with friends and family. Music and animals are my best allies, my husband my best friend.


César Daniel González Madruga

César Daniel González Madruga. (6 de septiembre de 1984), es político, pacifista, luchador socio-ambiental, promotor de los derechos indígenas, escritor y actualmente funge como director general de ordenamiento turístico sustentable de la SECTUR.

Es licenciado en Ciencias Políticas y Administración Pública por la Universidad Iberoamericana, Maestro en Marketing Digital por la Universidad Rey Juan Carlos en España y Maestro en Gestión Internacional del Turismo por la Universidad The Ostelea, en Barcelona. Fungió como coordinador de asesores en la Secretaría de Turismo de la CDMX (2015-2017). Fue diputado federal en la LXI Legislatura, presidiendo la comisión de Cambio Climático en la que se aprobó la ley General de Cambio climático. Fue diputado en la Asamblea Legislativa del Distrito Federal en la VI Legislatura y presidió la comisión de Turismo (2012-2015). En ese periodo legislativo, propuso la aprobada Ley Ambiental de protección a la Tierra en el Distrito Federal que incluye los derechos de la Naturaleza. También promovió los derechos del peregrino incluidos en un programa de turismo religioso para el gobierno de la Ciudad de México. Fue el responsable de organizar la meditación de los diputados en el pleno de la Asamblea Legislativa del Distrito Federal (ALDF) y de que la salud emocional fuese incluida en la ley de salud de la CDMX. Fue presidente de Parlamentarios de América para el cambio climático de la ONU-Hábitat (2010 – 2012) y vicepresidente de Globe Internacional Capítulo México (2010-2012).

Antonio Del Rosal

Ingeniero Civil por la Universidad Iberoamericana con MBA por la Georgetown University. 

Es especialista en turismo de aventura y naturaleza, con 20 años de experiencia en la industria a lo largo de los cuales ha sido guía de expediciones, director de la empresa de aventura más importante de México, fundador y dueño de una empresa especializada en el mercado norteamericano y europeo y director para Latinoamérica de la Asociación Mundial de Turismo de Aventura (ATTA), así como asesor del CPTM y de otros gobiernos Latinoamericanos.

Fernando Martinez Pérez

Actual Director Municipal de Promoción Turística de Durango. Experto en turismo de aventura y naturaleza, con más de 15 años fomentando el desarrollo de destinos y productos turísticos en el Estado de Durango y particularmente en el Municipio.

Fotógrafo apasionado de paisajes y naturaleza. Delegado de la Carrera Panamericana por 6 años consecutivos. Gran impulsor de la actividad turística en el medio rural como catalizadora del desarrollo económico de las comunidades.

Alan Arechar

Degree in Business Administration from the Tecnológico de Monterrey with a master’s degree in Finance from the UWE Bristol Business School in the United Kingdom, as well as a diploma from ICADE in Madrid.

He has international experience having worked in the United States and England. He worked as an environmental start-up developer of an air decontamination system. Since 2012 he has worked in the financial sector in charge of specialized investment instruments, public and private funds for the development of infrastructure in Mexico and structured financing for projects in the energy industry. Currently working on the generation of profitable and sustainable investment projects in

Mariano Platero

Empresario de turismo hace mas de 22 años, desarrollador de productos turísticos – expositor de producto Dakar y travesía todo terreno en ferias Nacionales e internacionales. Instructor nacional y guía de travesías Todo Terreno.

Creación de productos Laguna Brava por El Yeso – La Rioja Sublime Desarrollo de producto Cráter Corona del Inca – excursión en 4×4 mas alta de América.
Creación del producto Cruce de los Arrieros – Cordillera de los Andes Uno de los 15 cruces mas peligros del mundo. Creación Producto Las Placetas – Chilecito primer centro de montaña y trekking del Norte Argentino. Fundador de CARITUR Camara Riojana de Turismo – presidente del 2010 al 2018 – exponente durante 8 años del destino La Rioja ARG en varios eventos y ferias. Actual Coordinador de producto y promoción de la misma Asociación.

Sonia Renison

Durante diez años, Sonia Renison relevó con trabajo periodístico cada tramo de la “trilogía” rutera de la Argentina. Hizo un detallado relevamiento por la Ruta 40, el corredor más largo del país y editó 150 notas periodísticas que en forma de saga rutera publicó cada semana durante un año y medio en la revista argentina EL FEDERAL.

Además, desarrolló durante 45 notas la sección “Ruta de la Selva” para la cual relevó periodísticamente la provincia de Misiones, uniendo cataratas y saltos hasta los esteros del Iberá en Corrientes para llegar al Impenetrable en el Chaco, los bañados en Formosa y las Yungas de Tucumán, Salta y Jujuy, recorriendo pueblos, culturas, historias y naturaleza del corredor verde desde la mesopotamia hasta el norte de la Argentina. La travesía periodística continuó por el Corredor de la Ruta Azul que se editó en 68 notas que durante un año, en forma semanal, relataron esta travesía en el litoral marino costero del país. Son veinte años, relevando rincones argentinos para contarlos en distintos formatos desde televisión abierta hasta podcast ( y la publicación de la tercer edición del libro: Ruta 40, Cinco Mil Doscientos Kilómetros de la Patagonia al Norte argentino (Editorial Planeta) junto con el Seminario Interdisciplinario Crónicas Ruteras: La 40 que dicta en la Universidad Nacional de La Plata, declarado de Interés por el Honorable Congreso de la Nación Argentina en 2015, distinguen a la comunicadora para contar lo que vio: Una travesía por la Argentina. 

José Fernández Piñar

Nací en Madrid en 1975. Desde 2002 comencé a viajar asiduamente por la Argentina, quedando fascinado desde el primer momento por la belleza de sus paisajes y la diversidad de su naturaleza.

En 2011 decidí mudarme a San Martín de los Andes, donde fundé Tierras Patagónicas, un emprendimiento turístico dedicado a dar a conocer las maravillas de la Patagonia a los viajeros extranjeros, saliendo de los circuitos turísticos habituales

Con el eje de la Ruta 40 diseño y lidero road trips recorriendo la Patagonia de norte a sur llevando a los viajeros a lugares muy alejados de los principales centros turísticos. Soy también guía de trekking, guía de observación de aves y fotógrafo de naturaleza por lo que en mis viajes estas actividades tienen siempre un lugar importante.
Actualmente opero bajo la marca Patagonian Wild (, ofreciendo road trips y salidas de observación de aves, fotografía de naturaleza y trekking. La esencia de Patagonia Wild es dar un servicio personalizado, de forma que el pasajero pueda hacer de su viaje una experiencia diferente, única e inolvidable. Trabajamos sólo con grupos reducidos, adaptando cada viaje a las necesidades e intereses de nuestros clientes. Apoyamos a las comunidades y emprendedores locales para hacer del turismo responsable una herramienta para la conservación de los espacios naturales que tanto amamos.

Santiago Carrillo

Somos una Empresa familiar dedicada a programas especiales de Turismo Privado vinculados con la Naturaleza, la Cultura y la Aventura. Soy guía de Parques Nacionales y focalizamos nuestro trabajo en las áreas protegidas para la observación de Aves y Fauna Silvestre. 

Nuestra Gente y las comunidades Originales, la comida regional y el placer de un buen vino de altura permiten combinar la vida agreste con el relax y confort de la hotelería boutique. Nos apasiona lo vivencial y aprendemos permanentemente que el verdadero objetivo de un VIAJE es lograr una transformación personal.

Fuimos seleccionados por revistas especializadas como Lugares, Tiempo de Aventura, ELLE Great Britain, Conde Nast Travelers y Diario La Nación para realizar numerosas experiencias de viajes y notas sobre circuitos alternativos, fuera de lo tradicional, llegando a donde nadie llega. También trabajamos para National Geographic, BBC2, South African Broadcasting Corp. y Desarrollamos los programas turísticos para el Comité Internacional de Patimonio Industrial (TICCHI)

Adriana Prieto

International Relations Degree by Universidad Iberoamericana, Mexico City.
Master Degree in Admnistration and Social Entrepreneurship by ORT University, Mexico City.
Specialist Degree in Ethics and Society at the ORT.
Circular Economy Diploma at Universidad del Medio Ambiente.

Currently she is Sustainable Development Manager at Aeromexico since 2016.
She has been a volunteer for 10 years and considers it a lifestyle in Mexico and Kenya.
Counselor of the El Buen Socio A.C Foundation
Counselor of the América Solidaria A.C Foundation
Founder of Agrega, project to attend the COVID emergency in Mexico.

César Daniel González Madruga

César Daniel González Madruga. (September 6, 1984), is a politician, pacifist, socio-environmental fighter, promoter of indigenous rights, writer and currently serves as general director of sustainable tourism management of SECTUR.

He has a degree in Political Science and Public Administration from the Ibero-American University, a Master in Digital Marketing from the Rey Juan Carlos University in Spain and a Master in International Tourism Management from The Ostelea University, in Barcelona. He served as coordinator of advisers in the CDMX Secretary of Tourism (2015-2017). He was a federal deputy in the LXI Legislature, presiding over the Climate Change commission in which the General Climate Change law was approved. He was a deputy in the Legislative Assembly of the Federal District in the VI Legislature and chaired the Tourism Commission (2012-2015). In that legislative period, he proposed the approved Environmental Law for the protection of the Earth in the Federal District, which includes the rights of Nature. He also promoted the rights of the pilgrim included in a program of religious tourism for the government of Mexico City. He was responsible for organizing the meditation of the deputies in the plenary session of the Legislative Assembly of the Federal District (ALDF) and that emotional health was included in the CDMX health law. He was president of the Parliamentarians of America for climate change of the UN-Habitat (2010 – 2012) and vice president of Globe International Chapter Mexico (2010-2012).


Antonio Del Rosal

Civil Engineer from the Universidad Iberoamericana with an MBA from Georgetown University. .

He is a specialist in adventure and nature tourism, with 20 years of experience in the industry, throughout which he has been an expedition guide, director of the most important adventure company in Mexico, founder and owner of a company specialized in the market. North American and European and director for Latin America of the World Association of Adventure Tourism (ATTA), as well as advisor to the CPTM and other Latin American governments.

Fernando Martinez Pérez

Director of Durango Municipal Tourism Bureau. Adventure and nature tourism expert, with a career of more than 15 years specializing in the development of touristic destinations and products in Durango State and particularly in the Capital Municipality. 

 Passionate nature and landscape photographer. Has been an honorary delegate for the Carrera Panamericana for over 6 years. Great promoter of touristic activities in the rural environment, as a catalyst for the economic development of these communities.

Mariano Platero

Tourism entrepreneur for more than 22 years, developer of tourismDakar product exhibitor and off road touring at National and international fairs. Off Road National instructor and guide.

Creator of Laguna Brava products by El Yeso – La Rioja Sublime Product development of Corona del Inca Crater – highest 4×4 excursion in America. Creator of the product Cruce de los Arrieros – Cordillera de los Andes One of the 15 most dangerous crossings in the world.
Creator of Las Placetas -Chilecito, the first mountain and trekking center in the North of Argentina. Founder of CARITUR Camara Riojana de Turismo – president from 2010 to 2018 – exponent for 8 years of the La Rioja ARG destination in various events and fairs. Current Product and Promotion Coordinator of the same Association.

Sonia Renison

For ten years, Sonia Renison relieved with journalistic work on each section of the “trilogy” road in Argentina. He did a detailed survey of Route 40, the longest corridor in the country, and edited 150 journalistic notes that he published in the form of a road saga every week for a year and a half in the Argentine magazine EL FEDERAL.

In addition, he developed for 45 notes the section “Ruta de la Selva” for which he reported journalistically the province of Misiones, joining waterfalls and waterfalls to the Iberá estuaries in Corrientes to reach the Impenetrable in the Chaco, the bathed in Formosa and the Yungas from Tucumán, Salta and Jujuy, visiting towns, cultures, histories and nature of the green corridor from Mesopotamia to the north of Argentina. The journalistic journey continued along the Blue Route Corridor, which was published in 68 notes that for a year, on a weekly basis, related this journey along the country’s coastal marine coastline. It has been twenty years, rereading Argentine corners to tell them in different formats from open television to podcast ( and the publication of the third edition of the book: Route 40, Five Thousand Two Hundred Kilometers from Patagonia to the Argentine North (Editorial Planeta) together With the Interdisciplinary Seminar Crónicas Ruteras: La 40 that dictates at the National University of La Plata, declared of Interest by the Honorable Congress of the Argentine Nation in 2015, they honor the communicator to tell what she saw: A journey through Argentina.

José Fernández Piñar

Born in Madrid in 1975, since 2002 I began to travel throughout Argentina. From the very first moment I was captivated by the beauty of the landscapes and the diversity of its nature.

In 2011 I decided to move to San Martín de los Andes, where I founded Tierras Patagonicas, a touristic project aimed to show the wonders of Patagonia to visitors, getting out of the beaten path of the classic touristic circuits.
I design and lead road trips along Route 40, taking travellers to places far away from the main touristic centres. I am also a trekking guide, birding guide and wildlife photographer, so these activities are always an important part of my tours.
Nowadays I am operating under my own brand, Patagonian Wild (, offering birding, nature photography and trekking tours. The essence of Patagonian Wild is to provide a customized service, so you can make your trip a different, unique and memorable experience. We work with small groups only, adapting each trip to the needs and interests of our customers. We support the local communities and businesses, aiming to make of responsible tourism a tool to preserve the natural areas we love.

Santiago Carrillo

I founded a family business dedicated to private Tourism especially related to Nature, Culture and Adventure. I am a National Parks guide and we focus our work on protected areas for the Birds’ Watching and Wild Fauna activities.

The Andean way of life, the original people communities, the regional food and the pleasure of a good high altitude wine allow us to combine wild life with the relax and comfort of boutique hotels. I am a passionate of the experiential and I constantly learn that the place we visit is a tool which help us achieve the main objective: personal transformation.

We were selected by specialized magazines such as Lugares, Adventure Time, ELLE Great Britain, Conde Nast Travelers and Diario La Nación to carry out numerous travel experiences and notes on alternative non-traditional circuits, getting to places where no one goes. We also work for National Geographic, BBC2, South African Broadcasting Corp. and we develop tourism programs for the International Committee of Industrial Heritage (TICCHI)