Program
Plan B: Re-imagining Tourism
We need to find a new balance, a systemic vision that encompasses, not only tourism but also all the other key groups and actors who are intimately related to our activity and our destinations. We need to forge a more resilient and regenerative tourism industry, that is less fragile and more inclusive. At ATMEX 2020 we will address key issues and their specific applications such as entrepreneurship and innovation, smart destinations, the maximization of technological benefits, carrying capacities and sustainability, governance and regulation, financing and promotion – all through the voices of leaders in their fields.
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