Global tourism is at a crucial crossroads. Destinations are now faced with the unavoidable challenge of evolving toward more sustainable and regenerative models that not only mitigate negative impacts but generate tangible and lasting benefits for local communities. According to the UNWTO Global Report on Sustainable Tourism 2024, 78% of today’s travelers prefer destinations that implement sustainable practices and actively support the local economy.
Around the world, destinations are embracing innovative and creative models, leveraging advanced technologies and regenerative methodologies that allow visitors to connect deeply with local culture and nature while directly contributing to the economic and social well-being of host communities. In Mexico—a country with exceptional natural and cultural richness—reimagining destinations is not only an opportunity, but an urgent necessity to ensure the future of tourism. The 2025 annual report from the National Tourism Business Council (CNET) calls for accelerating the transition toward regional, sustainable, and regenerative tourism models.
To reimagine a destination is to commit to conscious tourism that integrates the use of technologies such as artificial intelligence, digital marketing platforms, and participatory design tools to generate authentic, personalized, and responsible experiences. This transformation promises not only to protect and enrich natural and cultural environments but also to build an inclusive tourism economy that truly benefits those who live and work in these regions.
ATMEX 2025 becomes the epicenter for dialogue, learning, and mutual inspiration on how our destinations can—and must—advance toward this deep and necessary transformation.
Call for speakers now open for ATMEX 2025 in Zacatlán, Puebla
Join ATMEX 2025 as a Speaker: Share Your Experience and Inspire the Future of Adventure and Nature Tourism
We are living in extraordinary times. Tourism faces a unique opportunity to reinvent, redefine, and rebuild itself with a vision that is innovative, regenerative, and deeply committed to sustainability and local communities.
ATMEX 2025 is the ideal platform for leaders, innovators, and passionate professionals who are driving the evolution of tourism towards a model that is truly sustainable, authentic, and economically just. We are looking for bold and pioneering voices ready to share their knowledge, inspire others, and present creative solutions to the challenges of today’s tourism landscape.
If your work or vision connects with any of our core themes—from digital transformation, circular economy, and biosecurity, to sustainable mobility, community regeneration, or the reinvention of entire destinations—we invite you to submit your proposal.
Your voice can help spark the change our industry needs, inspiring tour operators, destinations, governments, and travelers to make more conscious and impactful decisions.
Be part of the conversation shaping the future of adventure and nature tourism in Mexico and Latin America.
Apply now and make a difference. We look forward to seeing you at ATMEX 2025.
APPLY HERE: https://forms.gle/As4U9whLLxfTaomCA
Deadline: June 27, 2025.
