General Director of an agency specialized in adventure tourism, who also served as Director for Latin America of the World Association of Adventure Tourism (ATTA). She has been in charge of public relations with the main governments and representatives of the tourism industry at the international level and coordinator of the most relevant industry events in Latin America.

He is a specialist in adventure and nature tourism, with 20 years of experience in the industry, throughout which he has been an expedition guide, director of the most important adventure company in Mexico, founder and owner of a company specialized in the market. North American and European and director for Latin America of the World Association of Adventure Tourism (ATTA), as well as advisor to the CPTM and other Latin American governments.

Since 2009 he has collaborated with different companies and leading organizations in tourism, conservation and social enterprises in northwestern Mexico. Likewise, he has developed and implemented digital marketing strategies and for State and Municipal Tourism Trusts. Avid entrepreneur and founder of Capuchino, one of the best 20 restaurants in La Paz according to trip advisor and the starting point for different adventures in the region.

He has international experience having worked in the United States and England. He worked as an environmental start-up developer of an air decontamination system. Since 2012 he has worked in the financial sector in charge of specialized investment instruments, public and private funds for the development of infrastructure in Mexico and structured financing for projects in the energy industry. Currently working on the generation of profitable and sustainable investment projects in

Certified as a Development Instructor by the Richmond Vale at St. Vincent & Grenadine and a master’s student in sustainable tourism at the University of the Environment. He has collaborated in different international organizations on development projects in Mexico, Africa and South America. Founder of two social companies based on collaborative models. Consultant and workshop leader, he has published articles in different countries on topics related to tourism and social entrepreneurship.

Elena has led various Destination Development, Branding, Marketing Plans, media and promotion projects for various national and international destinations, as well as for tourism brands such as Palace Resorts, Posadas, Explorean, Aeroméxico, Cruise and Maritime Voyages, among others. She was Brand Manager and Director of Agency Management of the Council for Tourism Promotion of Mexico, being in charge of the Mexico brand campaigns in North America. From 2014 to 2016 he was Project Manager for LATAM of the Adventure Travel Trade Association (ATTA). She also served as Marketing Director at Fitch y Asociados (at the time Newlink Group Mexico). Currently, she is the Executive Director of Genuine Experiences and Communication Director of ATMEX, she is also the founder and CEO of Atypic Marketing, a communication, production and media agency, based in Mexico City.