The Magic (and importance) of local guides in nature tours

As entrepreneurs or as guides specialized in nature tourism, we are used to receive recognition from our clients when things go well at the end of every tour, and in most of those occasions we consider that this recognition, is a direct consequence of our effort, knowledge and skills, although its is true, we usually overlook a key piece in such success: Local guides.

Why ATMEX?

We know that Mexico reached the number six position amongst the most visited countries in the world, as was reported by the Secretary of Tourism in 2018, reaching 41.5 million international visitors, being surpassed only by France (Nº 1), Spain (Nº 2), USA (Nº3), China (Nº4) and Italy (Nº5). These reports would lead us to believe… that Mexico is without doubt one of the world ́s travel super powers. However, we have a series of additional challenges which I ́d like to address: