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Fuckup Nights joins ATMEX 2020 to talk about how failure can be the engine of innovation and change.

Why Fuckup Nights?
We often forget that we are human in our professional lives, and that failure is natural and inevitable. There is a lack of honesty and humility in the business world and at Fuckup Nights we believe that having transparent conversations about professional failure could help create healthy work environments, reduce frustration and unleash the potential of innovation.

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Why Fuckup Nights and ATMEX?

Because 2020 has been a year that has forced us to stop and observe and reflect on how we have been doing things. Tourism has been especially affected, but now is the time to get to work. It is time for innovation and the reimagination of tourism.

Who's gonna show with a Fuckup Story?

Alejandra Torres

Fuckup Nights

Victor Zenteno

Tomate Quesillo

María Ugarte

Red de Observadores Ciudadanos AC (ROC)

Mauricio Morales

Expediciones México Verde

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  • If you are registered to participate in ATMEX 2020 you don’t need to register again.
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Would you like to get access to ATMEX Loreto 2020 conferences?

When you register to Fuckup Nights you get special pricing of $100 pesos for all the ATMEX conferences. (Normally $450 pesos)

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Ale is a graduate of the Communication and Digital Media career at Tec de Mty with an emphasis in marketing strategies at the University of Barcelona.

She has worked on innovation projects with Grupo Pepsico, as coordinator of major events at the Tecnológico de Monterrey and as a facilitator in team-building workshop for companies in Monterrey. Some of them are Cemex, Oxxo, Ipade etc.

She was also a Creative Coordinator at Makken Centro Creativo where she created great brand experiences and advertising campaigns for Coca-Cola, Nestlé, Grupo Modelo, Mattel, Old Navy, Beam Suntory, among others.

Now she uses all her creative tools and dynamism to make the events in Fuckup Nights the best experience for attendees. She is also leading the chapter in Mexico City.

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I am a chef of the Slow Food Cooks Alliance, after working for more than 10 years in my own digital marketing and advertising company, 4 years ago, I moved to San Cristóbal to develop Tomate Quesillo, Laboratory of Gastronomic Experiences. 

In it, we have created our culinary tours and traditional Mexican food experiences, cultural and food immersions that fulfill our fundamental purpose: To recover, protect and promote the use of traditional ingredients of our country. I have also participated as a speaker and workshopper with the Eurocentro Nafin, the Universidad del Medio Ambiente and others. Currently, I also collaborate with the Danau Girang Field Centre, Animal Protection and Biodiversity Center in Borneo, Malaysia.

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