Elena del Palacio, Executive Director of Genuine Experiences and Communication Director of ATMEX will talk with the community about the trends and behaviors of tourism consumers during and after the pandemic.
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She has led several projects on Destination Development, Branding, Media and Marketing Campaigns for several destinations in Mexico and the rest of the world, as well as brands like Palace Resorts, Posadas, Explorean, Aeroméxico, Cruise and Maritime Voyages, among others. She was Brand Manager and Agencies Management Director for the Mexico Tourism Board, leading marketing efforts in North America. From 2014 to 2016 she was LATAM Project Manager for the Adventure Travel Trade Association (ATTA).
She was also Marketing Director for Fitch & Associates. She is currently the Executive Director of Experiencias Genuinas and Communications Director for ATMEX as well as the Founder and CEO of Atypic Marketing, a Communications, Media and Production agency based in Mexico City.
She holds a BA in Communications from Tec de Monterrey with majors in Audiovisual Production and Marketing, with postgraduate degrees in Consumer Psychology, Digital Marketing and Cinema.
Get in touch with the ATMEX team
Ponte en contacto con el equipo de ATMEX.
