Virginia Messina, Managin Director of the World Travel & Tourism Council (WTTC), will share her vision on the future and the reimagining of tourism and how the recovery of tourism can take place in Latin America and the world.
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Virginia Messina joined WTTC as Chief of Staff in February 2013, responsible for driving the implementation of the three-year strategic plan. She also served as Secretariat for the Global Travel Association Coalition to align the key Travel & Tourism organisations to ensure the sector speaks with ‘One Voice’
Prior to joining WTTC, she spent 10 years working for the Mexican Government of which the last three years she was Chief of Cabinet and Head of International Affairs at the Ministry of Tourism.
Virginia was instrumental in the creation of the National Agreement of Tourism which aligned the public and private sectors in Mexico. In 2012, under Mexico’s G20 Presidency, she led the process for the meeting of the Tourism Ministers of the G20 countries in which tourism was recognised and included for the first time in the G20 Leaders’ Declaration. Virginia was appointed WTTC Director of Government Affairs in January 2018 and promoted to Managing Director in 2019.
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